Skate with V8
Skate with V8
Converse and V8 pair up for exclusive customized V8/Converse sneakers and a promotional skate festival named "Skate With V8." The sneaker drop-date will be promoted through stickers unexpectedly placed on fruit and vegetables in produce sections everywhere. Also, an exclusive skater themed energy drink will be offered. The Skate With V8 Skate Festival is a three day event which includes skateboard competitions, music, family friendly activities, food, skateboard vendor tents, and prizes. There will be several main events featuring professional skaters, as well as a chance for amateur skaters of different age groups to compete and win prizes.
Touchpoints:
Art Direction, Poster Design, Illustration, Motion Graphics, Copywriting, Experiential Event, Research, Promotional Design
Exclusive Skater Themed Energy Drink
Guerrilla Advertising
The sneaker drop-date will be promoted through stickers unexpectedly placed on fruit and vegetables in produce sections everywhere.
