Choose to Unleash
Insights:
Let’s face it: life can be pretty stressful for us humans. We’re definitely not robots. We have emotions. And emotions can manifest themselves physically, and likewise, physical problems can quickly turn emotional. This mind-body connection, nonetheless, is an inescapable reality of being human. This is why bottling up stress should be a concern for all.
In today’s society, the pressure put on us to ‘keep-it-together,’ suppress your worries, act responsibly, endure unavoidable stagnation, create facades, and inevitably hold in a lot of feelings just to get by in life, can be pretty overwhelming. This can lead to many physical problems.
Touchpoints:
Art Direction, Poster Design, Illustration, Motion Graphics, Copywriting, Experiential Event, Research, Promotional Design
Let go of some stress, and take your best shot, on the Unleash-O-Matic punching bag machine! You’ll see it ready for action at either Peloton stores, or popping up in surprising places when you least expect it. Compete with friends, and win discounts on Met-Rx and Peloton products. You may even win tickets to the next Unleash Fest!
Unleash Fest is a fitness and music festival extravaganza, featuring live music and DJ sets for attendees to work out to. Some Highlights will include chances to meet popular fitness gurus or even challenge your favorite fitness YouTubers on stage. Peloton and Met-Rx booths will be on hand to promote, and some health/culinary experts will also have booths to show creative alternative ways to indulge in Met-Rx Bars. The event will be held on the outdoor rooftop area, the indoor ground-level section, and in the exclusive lazer-show basement area.
